CompletedPhase 3ACTRN12605000038695

Supermarket Healthy Options Project (SHOP) - pilot phase

Feasibility study of the effect of price discounts and nutrition education on food purchases in supermarkets

Sponsor

Clinical Trials Research Unit, University of Auckland

Enrollment

100 participants

Start Date

Apr 11, 2005

Study Type

Interventional

Conditions

Not applicable General population

Eligibility

Sex: Both males and femalesMin Age: 18 Yearss

Inclusion Criteria1

Main household food shopper 2. Shops at participating supermarket 3. Spends at least $200 per month at supermarket 4. Active user of Shop 'N Go system 5. 12 months of retrospective electronic shopping data available 6. Buys at least 2/3 fruit and vegetables at supermarkets.

Exclusion Criteria1

Participant in study focus groups 2. Do not intend to use Shop 'N Go system at participating supermarket during study period.

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Interventions

1. Price dscounts on fruit and vegetables (fresh, canned, frozen) 2. Culturally appropriate nutrition education promoting purchase of fruit and vegetables 3. Combination of 1 and 2