RecruitingNot ApplicableNCT06917391

The Young Adults' Experiences With Virtual Reality (YAES VR) Study

Sponsor

NYU Langone Health

Enrollment

200 participants

Start Date

Nov 17, 2025

Study Type

INTERVENTIONAL

Conditions

Population Health

Summary

The purpose of this study is to test the effect of virtual reality (VR) food marketing exposure (versus VR non-food control) on snack consumption, purchase intention, hunger, and arousal in black and white young adults. Participants will be randomized to either the VR food marketing condition or VR non-food control. Study participation duration will be 2 hours during a one-time, single visit.

Eligibility

Min Age: 18 YearsMax Age: 24 Years

Plain Language Summary

Simplified for easier understanding

This clinical trial is studying a behavioral approach called Nikeland VR non-food marketing experience and a behavioral approach called Wendyverse VR food marketing experience for people with population health. The study is currently recruiting participants at 1 location. People eligible for this study include aged 18 Years to 24 Years.

This summary was AI-generated to explain the trial in plain language. It is not medical advice. Always discuss eligibility with your doctor before enrolling in a clinical trial.

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Interventions

BEHAVIORALWendyverse VR food marketing experience

In the Wendyverse VR application ("app") participants can order from a Wendy's restaurant, play games, meet with others who may be visiting the Wendyverse, and access codes that can be used to obtain free food at physical restaurants.

BEHAVIORALNikeland VR non-food marketing experience

In Nikeland VR app, participants can play sports, try on apparel, and engage with celebrity athletes.

Locations(1)

NYU Langone Health

New York, New York, United States

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NCT06917391