RecruitingNot ApplicableNCT07102082

Influence of Authorized Smokeless Tobacco Product Modified Risk Claims I: Consumer Product Demand

Ifluence of Authorized Smokeless Tobacco Product Modified Risk Claims II: Laboratory Assessment of Sensory and Subjective Effect

Sponsor

Roswell Park Cancer Institute

Enrollment

160 participants

Start Date

Sep 25, 2025

Study Type

INTERVENTIONAL

Conditions

Smoking Behaviors

Summary

To explore consumer responses to the announcement and implementation of new modified risk claims for Copenhagen and General Snus (brands of smokeless tobacco (ST) products) using a series of complementary and innovative research activities and methods.

Eligibility

Min Age: 21 Years

Inclusion Criteria6

Residing in one of the 8 counties of Western New York (Erie, Niagara, Cattaraugus, Chautauqua, Allegheny, Livingston, Genesee, Orleans, Wyoming).
Smoke cigarettes every day, at least 5 cigarettes per day, for at least 1 year.
Open to trying a non-combusted oral tobacco product.
Have access to a device (ie: computer/tablet/smartphone) with internet capabilities to participate in an online survey study.
Have the ability to read, write, and communicate in English.
Participant must understand the investigational nature of this study and an Independent Ethics Committee/Institutional Review Board approved information sheet prior to receiving any study related procedure

Exclusion Criteria5

Plan to quit smoking in the next 30 days.
Use of smokeless tobacco at least weekly in the last 6 months.
Lifetime use (that is, ever used at any time prior to the study) of Copenhagen or General Snus.
Unwilling or unable to follow protocol requirements.
Pregnant or planning to become pregnant (by self report)

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Interventions

BEHAVIORALModified Risk - None

Participants view ads with no modified risk claim

BEHAVIORALModified Risk Claim

Participants view ads with a modified risk claim

Locations(1)

Roswell Park

Buffalo, New York, United States

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NCT07102082

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