Is the 1939 Cancer Act Fit for Purpose in the Modern Technology Era?
Royal Cornwall Hospitals Trust
50 participants
Jan 9, 2026
OBSERVATIONAL
Conditions
Summary
The 1939 Cancer Act in the UK (England \& Wales) prohibits advertising of cancer treatments to the public, by anyone but the NHS. The rise of the internet and social media presents new challenges to its enforcement and raises questions about unintended consequences for patients being treated for cancer. Through anonymous surveys, this study aims to understand how patients, healthcare professionals and industry professionals perceive technological changes and their implications for online and social media cancer care information, as well as highlight opportunities for safe and ethical modernisation.
Eligibility
Plain Language Summary
Simplified for easier understanding
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NCT07584824