RecruitingNot ApplicableNCT06969638

Influence of "Likes" in Social Media Food Ads on Black and White Adolescents' Food Purchases - Study 2

A Randomized Trial to Examine the Influence of "Likes" in Social Media Food Ads on Black and White Adolescents' Food Purchases - Study 2


Sponsor

NYU Langone Health

Enrollment

1,300 participants

Start Date

Apr 29, 2025

Study Type

INTERVENTIONAL

Conditions

Summary

This is a randomized trial to examine the influence of number of "likes"on social media food ads on Black and White adolescents' food purchases


Eligibility

Min Age: 13 YearsMax Age: 17 Years

Inclusion Criteria1

  • adolescent (13-17 years of age) who identifies as only non-Latino White or only Black/African American; who logs into Instagram once daily; who can read and speak English

Exclusion Criteria1

  • \- participants who do not meet all criteria described above.

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Interventions

BEHAVIORALBlack Ads

Food ads that feature Black individuals

BEHAVIORALWhite Ads

Food ads that feature White individuals.

BEHAVIORALMany Likes

Food ads that have many "likes"

BEHAVIORALFew Likes

Food ads that have few "likes"


Locations(1)

NYU Langone Health

New York, New York, United States

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NCT06969638


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