RecruitingNot ApplicableNCT07458607

UNC Tobacco Convenience Store

UNC Tobacco Convenience Store Study

Sponsor

University of North Carolina, Chapel Hill

Enrollment

1,185 participants

Start Date

Apr 20, 2026

Study Type

INTERVENTIONAL

Conditions

Health Behavior

Summary

The main purpose of this trial is to evaluate the impact of a menthol cigarette ban accompanied by a quit smoking campaign on tobacco purchasing behavior. Investigators will conduct a randomized clinical trial with \~1,185 US adults (ages 21+ years) who currently smoke menthol cigarettes.

Eligibility

Min Age: 21 Years

Inclusion Criteria8

Are ages 21 years and older
Smoke cigarettes currently (i.e. currently smoke some days or every day and have smoked at least 100 cigarettes in their lifetime)
Smoke menthol cigarettes
Purchased menthol cigarettes in a store in the past month
Read and speak English
Can complete a survey on a computer without help
Can receive images by text message
Can attend 2 in-person appointments involving shopping tasks and computer surveys

Exclusion Criteria3

Are pregnant
Are breastfeeding
Enrolled currently in another research study about quitting smoking

Interested in this trial?

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Interventions

BEHAVIORALMenthol ban + campaign

Menthol cigarettes and flavored little cigars and cigarillos will not be available for purchase in the store. Participants will receive quit smoking campaign ads via text message. These ads will also be displayed inside the store during the shopping tasks.

BEHAVIORALMenthol ban

Menthol cigarettes and flavored little cigars and cigarillos will not be available for purchase in the store. Participants will receive control ads about a neutral topic (i.e., password security) via text message. These ads will also be displayed inside the store during the shopping tasks.

BEHAVIORALControl

Menthol cigarettes and flavored little cigars and cigarillos will be available for purchase in the store. Participants will receive control ads about a neutral topic (i.e., password security) via text message. These ads will also be displayed inside the store during the shopping tasks.