Consumer Perceptions of Alcoholic Beverages
UNC Lineberger Comprehensive Cancer Center
1,500 participants
Oct 10, 2025
INTERVENTIONAL
Conditions
Summary
This study aims to examine the effects of marketing claims on alcoholic beverage packaging on alcohol consumers' perceptions and intentions. Participants will be randomized to view three images of alcoholic beverages (beer, hard seltzer, flavored malt beverage) with one of three marketing claims (or a no claim control), and then queried about their perceptions of the product and intentions to consume the product.
Eligibility
Inclusion Criteria3
- Adults ages 21 years and older
- Consumed alcohol at least once in the last year
- Able to complete a survey in English
Exclusion Criteria1
- \- Not living in the US
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Interventions
Participants assigned to this condition will view three alcoholic beverages that carry the following claim: All natural flavors
Participants assigned to this condition will view three alcoholic beverages that carry the following claim: Zero sugar
Participants assigned to this condition will view three alcoholic beverages that carry the following claim: Made with real fruit
Locations(1)
View Full Details on ClinicalTrials.gov
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NCT07226271