Instagram and Podcast Intervention for Breast Cancer Awareness and Screening
The Effect of an Instagram- and Podcast-Based Intervention on Women's Breast Cancer Awareness, Health Beliefs, and Screening Behaviors: A Randomized Controlled Trial
Ankara University
180 participants
Jul 6, 2026
INTERVENTIONAL
Conditions
Summary
Breast cancer is the most common cancer among women worldwide. This randomized controlled trial aims to evaluate the effect of an Instagram- and podcast-based intervention on women's breast cancer awareness, health beliefs, and breast cancer screening behaviors among women aged 20-39 years.
Eligibility
Inclusion Criteria6
- Women aged 20-39 years
- Able to read and write Turkish
- Turkish citizens
- Have an active Instagram account and access it at least once daily
- No previous diagnosis of cancer
- Willing to participate and provide informed consent
Exclusion Criteria5
- No access to a smartphone with the Instagram application
- Visual, hearing, or cognitive impairment that may prevent participation in the intervention
- Withdrawal Criteria:
- Failure to complete the assigned podcast sessions during the intervention period
- Participant request to withdraw from the study at any time
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Interventions
Participants will follow the "Breast Health Academy" Instagram account and receive an 8-week Instagram-based breast cancer awareness intervention. Educational breast cancer awareness and screening content will be shared as posts and stories on Mondays, Wednesdays, and Saturdays. Reminder stories encouraging breast self-examination (BSE), such as "Do not forget to perform your monthly BSE" and "Remember to perform BSE this week," will be shared on Tuesdays, Thursdays, and Sundays. Stories will also be saved as highlights. No content will be shared on Fridays, and all posts and stories will be published at the same time each day.
Participants will follow the "Breast Health Academy Plus" Instagram account and receive an 8-week Instagram- and podcast-based breast cancer awareness intervention. Educational breast cancer awareness and screening content will be shared as posts and stories on Mondays, Wednesdays, and Saturdays. Reminder stories encouraging breast self-examination (BSE) will be shared on Tuesdays, Thursdays, and Sundays and saved as highlights. In addition, one educational podcast episode developed for the intervention will be delivered weekly via Instagram direct message every Friday. All content will be provided at the same time each day throughout the intervention period.
Locations(1)
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NCT07673588